Hello. I’m a former art director/designer turned copywriter/creative director/strategist who works for agencies and brands that need creative, strategic and conceptual work that grows business.
When we pitched the Sun-Maid business, moms weren’t buying Sun-Maid raisins very often. After we won the account, they started to.
Dauphin County didn’t have a chapter of Court Appointed Special Advocates (CASA) for children. So foster kids didn’t have a voice in court. Until we got to work.
With years of declining sales and a reputation in decline, Reading Truck needed a lift. We gave it to them.
Early in 2020, we created three TV spots to support the 2019 rebranding of Members 1st. They did so well that in 2022 we made four more.
PA Department of Health
After winning the Labatt business we got to work on one of several promotional campaigns. Several.
ready.gov
We helped Johnson Controls brand and launch Panoptix with an interactive campaign.
What began as a single assignment turned into AOR and yielded the most successful holiday sales push in the history of PA Fine Wine & Good Spirits.
With a tiny budget we launched a big idea that saved motorcyclist's lives.
We helped StarKist become the category leader in sales. Then introduce a line of chicken pouches. Then become the category leader in chicken sales, too.
A showdown between all Herr’s Kettle Chip flavors resulted in the highest social engagement and sales in their history.
We pitched Tröegs, helped them expand distribution and created and launched the very popular Art of Tröegs contest.
What began as a brand campaign quickly became a recruitment campaign. It got the job done.
Rebranding one of the nation’s top egg businesses. And increasing sales.
Early in the pandemic Grovedale Winery caught PR lightning in a wine bottle with their Sh!tshow label. Later, we got on board to help define the brand.
We pitched Trex. Won Trex. Then helped Trex become a household name.