https://www.holymolycow.com/blog daily 0.75 2022-07-13 https://www.holymolycow.com/blog/2022/7/13/no-man-is-an-island monthly 0.5 2022-07-13 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/30eda8eb-6f20-4424-a067-e061c7dfa029/Holymolycow+island.jpg Sometimes I BLOG - No man is an island. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.holymolycow.com/blog/2021/10/27/do-it monthly 0.5 2021-10-28 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/2e1b88c5-bb06-47ba-aea7-ab8c3dc5fac2/grammarly_just+do+it.jpg Sometimes I BLOG - Do it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.holymolycow.com/blog/2021/9/16/redesigning-the-american-flag-reenergizing-sales monthly 0.5 2021-10-28 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1631820250621-C3CSDIBPMXUE7H4AI7X7/Sun-Maid+CORE_packaging.jpg Sometimes I BLOG - Redesigning the American flag. Reenergizing sales. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1631820289852-STI3AEXALKN3G2OHIPMB/Sun-Maid+old_new+logo.jpg Sometimes I BLOG - Redesigning the American flag. Reenergizing sales. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.holymolycow.com/blog/2021/8/13/helloandgoodbye monthly 0.5 2021-08-17 https://www.holymolycow.com/blog/2016/8/25/in-praise-of-the-one-off monthly 0.5 2017-03-30 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1472149799169-DHN0GGWMUHEECA59F58D/image-asset.jpeg Sometimes I BLOG - In praise of the one-off. https://www.holymolycow.com/blog/2014/8/15/case-study-rebranding-sauder-furniture monthly 0.5 2014-08-15 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1408111422468-HY9E25FFM16DLZ6CBQ8Y/image-asset.jpeg Sometimes I BLOG - Case study: Rebranding Sauder Furniture. The initial board showing how the new Sauder brand could come to life. https://www.holymolycow.com/blog/johnsoncontrols monthly 0.5 2014-07-09 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1404937237671-CUAG57HIK61D2WIAA6IM/Panoptix+trade+show Sometimes I BLOG - Case study: Johnson Controls launches Panoptix. https://www.holymolycow.com/blog/2014/6/4/uh-yeah-i-have-a-question-or-two monthly 0.5 2015-07-23 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1402063235796-3R12XFI7XYITBCTS7CSH/image-asset.jpeg Sometimes I BLOG - Uh, yeah, I have a question. Or three. https://www.holymolycow.com/blog/2014/4/28/im-not-your-whipping-boy monthly 0.5 2015-07-24 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1398729854758-SSFRF5O3ZZ5AG32K7JYX/image-asset.jpeg Sometimes I BLOG - I'm not your whipping boy. Sitting behind the kit with Julian Fist. Questionable scarf choice aside, check out my pinky action. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1398731583206-IAGCLBE5DOE7JF4FY9DE/Julian+Fist+holiday+flyer Sometimes I BLOG - I'm not your whipping boy. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1398729775882-YXCI0HCQVTJRXOBO0RQS/Julian+Fist+album+cover.jpg Sometimes I BLOG - I'm not your whipping boy. https://www.holymolycow.com/blog/2014/3/24/the-suckiest-bunch-of-sucks monthly 0.5 2014-03-25 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1395704488541-0SXE216O6S88NM1S1ZTM/Sauder+logos.jpg Sometimes I BLOG - The suckiest bunch of sucks who ever sucked. https://www.holymolycow.com/blog/aes-can-concept-too monthly 0.5 2017-03-30 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1394749058981-361HT8319JIT1AHP5DZW/Sentricon+dies.jpg Sometimes I BLOG - AEs can concept, too. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1394749074673-3JYJ91ECV0KMVVLQKSB3/Sentricon+rule.jpg Sometimes I BLOG - AEs can concept, too. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1394749067061-E79MW2WBL00IV0PHO275/Sentricon+reign.jpg Sometimes I BLOG - AEs can concept, too. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1394749062771-7S7M5U4Q4BUD4YYRR5AD/Sentricon+CTA.jpg Sometimes I BLOG - AEs can concept, too. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1394749074754-FGVPXUCC8TZKZ5755PRS/Sentricon-banner.gif Sometimes I BLOG - AEs can concept, too. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1394749071795-67B1DJBFW0MJ0QNLJWRK/Sentricon+logos.jpg Sometimes I BLOG - AEs can concept, too. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1394818312982-9TDEN19BRJ9025UN31WK/Sentricon+wall.jpg Sometimes I BLOG - AEs can concept, too. https://www.holymolycow.com/blog/2014/3/6/its-alive-wait-no-no-it-isnt monthly 0.5 2014-03-06 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1394131957913-QJ9IHJ8A3YPDEB21PJV5/Burpee+Real+Simple+ad.jpg Sometimes I BLOG - It's alive! Wait. No. No it isn't. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1394131362152-BU49BUBJBAXVIMVSIMPP/Burpee+Pinterest+comp.jpg Sometimes I BLOG - It's alive! Wait. No. No it isn't. https://www.holymolycow.com/blog/2014/2/26/when-is-enough-enough monthly 0.5 2014-03-03 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1393448476418-UMP7UDTMX980WQB1Q1HK/b%26w+me.jpg Sometimes I BLOG - When is enough, enough? A rather pensive looking me. A me who could use a shave. 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https://www.holymolycow.com/sauderseggs daily 0.75 2022-07-08 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1490637513431-409A8G3X782RL07Y5RWI/Sauders+Eggs+hardboiled+packs.jpg Sauder's Eggs RED BEET COPY: This bag of Sauder's Red Beet Eggs pays homage to the person who first pulled a beet from the earth and thought, "Yeah, I'm totally eating this thing." Because if it weren't for them, it's possible there'd be no such thing as red beet farmers. And if there were no red beet farmers, there'd be no Sauder's Red Beet Eggs. So thank you, first beet eater. Thank you. HOT EGGS COPY: Scientists don't know what came first — the chicken or egg. But everyone knows chickens have wings. And it's a fact chicken wings smothered in Buffalo hot sauce are delicious. So we asked ourselves, "Ourselves, wouldn't our hard-cooked eggs bathed in Buffalo hot sauce be just as delicious?" That was a rhetorical question. Because Sauder's Eggs covered in Buffalo hot sauce are undeniably scrumptious. You're Welcome, Science. FRESH EGGS COPY: Hard-cooked is a funny way to describe these eggs. Not funny "ha-ha" funny. But funny like, "Gee, that's not really funny." funny. Because our hard-cooked eggs aren't hard to cook. And they're not even that hard. In fact, a baby could easily squish one into oblivion. "So, what exactly did I just buy?" you ask. Quality Sauder's Eggs that are cooked to perfection and peeled for your convenience. "Hard-cooked" eggs. Who comes up with this stuff? https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1490633695079-49CD5DSSSJN0467IK3EK/Sauders+Eggs+free+range+carton.jpg Sauder's Eggs COPY: Inside this container are Sauder's Free Range Eggs. Tough, technically, the eggs themselves aren't free range. The hens that laid them are. Could you imagine if our small family farmers just let eggs roll around on a range? That'd be crazy. And it wouldn't produce eggs nearly as delicious as the eggs laid by our free range hens. https://www.holymolycow.com/herrs daily 0.75 2022-07-08 https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1490890877938-FF8TKSUJB645PHR3X7FE/Herr%27s-Fan-Flavorite-site-mockup.gif Herr's https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1490897443503-L8CPNGOPPETQBQZ6W2AI/Herr%27s+Sea+Salt+%26+Pepper+post.jpg Herr's https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1490897467464-RGWJT6PADNRTCHCXJVO5/Herr%27s+Matchup+post.jpg Herr's https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1490897492053-BYZB6DT0SV7TWLD3D1SP/Herr%27s+Jalapeno+post.jpg Herr's https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1628713164817-DVYMER7AEROB625X9YS5/Herr%27s+Pub+Pretzel+site.gif Herr's 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https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1628777849277-LBNPO6XKT9AT8ITMIXUM/Starkist+Leg+day.jpg Hello - Make it stand out We helped StarKist become the category leader in sales. Then introduce a line of chicken pouches. Then become the category leader in chicken sales, too. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1490637513431-409A8G3X782RL07Y5RWI/Sauders+Eggs+hardboiled+packs.jpg Hello - Make it stand out Rebranding one of the nation’s top egg businesses. And increasing sales. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1628801936234-NOA4J9QF0DD4AQXR7H55/Sun-Maid%252Bgirl.jpg Hello - Make it stand out When we pitched the Sun-Maid business, moms weren’t buying Sun-Maid raisins very often. After we won the account, they started to. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1392924673222-DB15NK5W4GDT6ROUJS25/Live+Free+Ride+Alive+stats.jpg Hello - Make it stand out With a tiny budget we launched a big idea that saved motorcyclist's lives. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/33d33a9f-c4d7-4e5b-b9ec-9590165549ea/PLCB%2BCS%2BVineyard.jpg Hello - Make it stand out What began as a single assignment turned into AOR and yielded the most successful holiday sales push in the history of PA Fine Wine & Good Spirits. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/94a2ac5d-9790-4309-bac0-0ec1dd10d21a/CASA+PTSD+print.jpg Hello - Make it stand out Dauphin County didn’t have a chapter of Court Appointed Special Advocates (CASA) for children. So foster kids didn’t have a voice in court. Until we got to work. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1628802179710-TX70U044DB43WH1QK7MQ/ShitShow-Instagram-Post.gif Hello - Make it stand out Early in the pandemic Grovedale Winery caught PR lightning in a wine bottle with their Sh!tshow label. Later, we got on board to help define the brand. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1660851381619-R1D3VYEPO3ZYHEQK8CML/Johnson%252BControls%252Bbooth.jpg Hello - Make it stand out We helped Johnson Controls brand and launch Panoptix with an interactive campaign. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1391883190043-0B3O4NP3XGG5GPHNYR7H/PA+DOH+Storks.jpg Hello - Make it stand out PA Department of Health https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1e503e34-fe2e-4509-b838-139197e7a8a9/Trexmom.jpg Hello - Make it stand out We pitched Trex. Won Trex. Then helped Trex become a household name. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/13d7dcee-6d55-4a81-a621-077a0d4aeaaf/Herrs+pig.jpg Hello - Make it stand out A showdown between all Herr’s Kettle Chip flavors resulted in the highest social engagement and sales in their history. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/c0cf88cf-88c3-4004-bc1b-eb187165af4f/image-asset.jpg Hello - Make it stand out Early in 2020, we created three TV spots to support the 2019 rebranding of Members 1st. They did so well that in 2022 we made four more. https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1391809602601-Y240RZ8CHWQFWLKRNM6G/readygovbob_e.jpg Hello - Make it stand out ready.gov https://images.squarespace-cdn.com/content/v1/52bc6cd5e4b0a5849fd7e4f3/1628800942989-F1IZRW6EMB4GTB9IA05B/CSG+Lightbulb.jpg Hello - Make it stand out What began as a brand campaign quickly became a recruitment campaign. 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