As the Group Creative Director and Copywriter, I helped develop and write the strategic platform and created and wrote the campaign concept and new brand voice that won the Sauder Furniture business for Bader Rutter. The work that won the business was produced and included a complete rebranding effort, new site, digital and social campaigns, content creation, mobile strategy, a new retail strategy and new packaging.

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Below is some work for the High Point Trade Show where the rebranding was unveiled.